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Television Advertising Data

Advertising meta-data from free-to-air television stations in Adelaide is available for purchase for research and commercial purposes.

Data holdings and coding are outlined below.

Data holdings

Our current holdings are as follows:

FTA Network Channels Period of data collection Comments
Nine 9
9GEM
9GO!
9Life
July 2016 – ongoing
  • Data coded to 31st December 2017
  • Details of coding below

 

Seven

7
7TWO
7mate
7flix

End 2017 – ongoing
  • Partially coded
  • Can be completed upon request

 

Ten

10
Eleven
One

Available for future requests
  • No data holding

 

Coding

There are three levels of categorisation coded to each item, outlined below:

Primary category

Categorised into advertisement or program

Secondary category

Used only if identified as an
advertisement

Tertiary category*

Used only if identified as a food or beverage
advertisement in second category

If advertisement:

  • Standard advertisement
  • TV show promotion (this channel)
  • TV show promotion (different channel)
  • Station promotion (this channel)
  • Station promotion (different channel)
  • ‘This program brought to you by’
  • Unknown

If program:

  • Standard program
  • Program rating
  • News broadcast
  • Newsbreak (<2 min)
  • Sports broadcast
  • Traffic report
  • Unknown
  • Food or beverage
  • Gambling
  • Car & car products
  • Insurance
  • Financial services
  • Charity organisations
  • Entertainment
  • Fashion
  • Household consumables
  • Children’s toys
  •  Appliances, furnishings, electronics,
    software, home improvements, workshop supplies and equipment
  • Utilities
  • Legal services
  • Buy/sell services
  • Travel & holidays
  • Outdoors and recreation
  • Personal hygiene
  • Health care
  • Events and functions
  • Government advertising
  • Pets, supplies & grooming
  • HR and recruitment
  • Online services
  • Education
  • Retirement
  • Public Health
  • Maintenance services
  • Other

Healthy foods:

  • Breads, pasta, noodles, rice
  • Cereals (sugar <20 g/100 g, fibre >5 g /100 g)
  • Fruit, including 100% juice in a serving that is ≤125 mL
  • Vegetable and vegetable products with no added sugar
  • Milk, yogurt, cheese or alternatives (e.g. soy products and almond milk)
  • Meat and alternatives (not crumbed, battered or processed). Includes nut
    and nut products (e.g. peanut paste) but does not include sugar coated or salted nuts.
  • Ready meals: combinations of AGHE foods such as frozen meals,
    soups (excluding dehydrated), sandwiches, salads and savoury sauces.
  • Supermarkets; any foods products are shown are healthy
  • Water

Unhealthy foods:

  • High sugar or low fibre breakfast cereals (sugar >20 g/100 g or fibre <5 g/100 g)
  • Crumbed battered meat and alternatives (e.g. fish fingers, battered fish, fried chicken), to prepare at home
  • Cakes, muffins, sweet biscuits, high fat savoury biscuits and pastries
  • Snack foods: crisps, corn chips, taco shells, extruded snacks, popcorn, snack bars, muesli bars, sugar-sweetened fruit/vegetable products (e.g. jelly, fruit cups, fruit strap), sugar coated nuts.
  • Ice cream and iced confection
  • Chocolate and confectionary (includes gum and sugar-free gum)
  • Take away and Quick Service Restaurant Industry foods and meals, unless only showing ‘healthy option’ such as salad
  • Sweetened drinks and beverages,  fruits juice (99% or less fruits), flavoured milk, energy drinks soft drinks and diet drinks
  • Pizza, ready-to-eat fried chicken, battered, crumbed and fried foods
  • Alcohol
  • Fast food company (no food products shown)
  • Supermarkets showing one or more unhealthy food products

‘Other’ foods category:

  • Supplements
  • Meal replacements
  • Tea and coffee
  • Infant and toddler milks
  • Oils and margarines

 

*Derived from peer-reviewed literature, the Australian Guide to Healthy Eating (AGHE) and recommendations developed by the Australian National Preventive Health Agency.

Example dataset

An example dataset in Microsoft Excel (csv format) is available here.

Enquiries

Information or requests for data can be made directly to:  
 
Associate Professor Lisa Smithers
School of Public Health
Level 9, AHMS Building, North Terrace
University of Adelaide
Adelaide SA 5005, Australia

T: +61 8 8313 0546
E: lisa.smithers@adelaide.edu.au

 

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