Television Advertising Data
Advertising meta-data from free-to-air television stations in Adelaide is available for purchase for research and commercial purposes.
Data holdings and coding are outlined below.
Data holdings
Our current holdings are as follows:
| FTA Network |
Channels |
Period of data collection |
Comments |
|---|
| Nine |
9
9GEM
9GO!
9Life |
July 2016 – ongoing |
- Data coded to 31st December 2017
- Details of coding below
|
| Seven |
7
7TWO
7mate
7flix
|
End 2017 – ongoing |
- Partially coded
- Can be completed upon request
|
| Ten |
10
Eleven
One
|
Available for future requests |
|
Coding
There are three levels of categorisation coded to each item, outlined below:
|
Primary category
Categorised into advertisement or program
|
Secondary category
Used only if identified as an advertisement
|
Tertiary category*
Used only if identified as a food or beverage advertisement in second category
|
|---|
|
If advertisement:
- Standard advertisement
- TV show promotion (this channel)
- TV show promotion (different channel)
- Station promotion (this channel)
- Station promotion (different channel)
- ‘This program brought to you by’
- Unknown
If program:
- Standard program
- Program rating
- News broadcast
- Newsbreak (<2 min)
- Sports broadcast
- Traffic report
- Unknown
|
- Food or beverage
- Gambling
- Car and car products
- Insurance
- Financial services
- Charity organisations
- Entertainment
- Fashion
- Household consumables
- Children’s toys
- Appliances, furnishings, electronics,
software, home improvements, workshop supplies and equipment
- Utilities
- Legal services
- Buy/sell services
- Travel and holidays
- Outdoors and recreation
- Personal hygiene
- Health care
- Events and functions
- Government advertising
- Pets, supplies and grooming
- HR and recruitment
- Online services
- Education
- Retirement
- Public Health
- Maintenance services
- Other
|
Healthy foods:
- Breads, pasta, noodles, rice
- Cereals (sugar <20 g/100 g, fibre >5 g /100 g)
- Fruit, including 100% juice in a serving that is ≤125 mL
- Vegetable and vegetable products with no added sugar
- Milk, yogurt, cheese or alternatives (e.g. soy products and almond milk)
- Meat and alternatives (not crumbed, battered or processed). Includes nut
and nut products (e.g. peanut paste) but does not include sugar coated or salted nuts.
- Ready meals: combinations of AGHE foods such as frozen meals,
soups (excluding dehydrated), sandwiches, salads and savoury sauces.
- Supermarkets; any foods products are shown are healthy
- Water
Unhealthy foods:
- High sugar or low fibre breakfast cereals (sugar >20 g/100 g or fibre <5 g/100 g)
- Crumbed battered meat and alternatives (e.g. fish fingers, battered fish, fried chicken), to prepare at home
- Cakes, muffins, sweet biscuits, high fat savoury biscuits and pastries
- Snack foods: crisps, corn chips, taco shells, extruded snacks, popcorn, snack bars, muesli bars, sugar-sweetened fruit/vegetable products (e.g. jelly, fruit cups, fruit strap), sugar coated nuts.
- Ice cream and iced confection
- Chocolate and confectionary (includes gum and sugar-free gum)
- Take away and Quick Service Restaurant Industry foods and meals, unless only showing ‘healthy option’ such as salad
- Sweetened drinks and beverages, fruits juice (99% or less fruits), flavoured milk, energy drinks soft drinks and diet drinks
- Pizza, ready-to-eat fried chicken, battered, crumbed and fried foods
- Alcohol
- Fast food company (no food products shown)
- Supermarkets showing one or more unhealthy food products
‘Other’ foods category:
- Supplements
- Meal replacements
- Tea and coffee
- Infant and toddler milks
- Oils and margarines
|
*Derived from peer-reviewed literature, the Australian Guide to Healthy Eating (AGHE) and recommendations developed by the Australian National Preventive Health Agency.
